The Entrepreneur’s Corner | The Benefits of Being Reactive Instead of Proactive

Mark Twain famously said, “I am an old man and have known a great many troubles, but most of them never happened.” Psychologists call worry the “What If Disease” because people who suffer it are always wondering “What If…?”

“What if my flight gets cancelled?” “What if I get laid off?” “What if this sale doesn’t close?”

One day, in my meditations, I realized that there’s a lot of benefit in being reactive instead of proactive. What I mean is that you should do whatever you can to get the best possible outcome and then stop worrying about the problem. If it happens, you’ll do something about it. If it doesn’t, you saved a lot of precious time. Some examples:

The Benefits of Being Reactive Instead of Proactive.

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